Set of steps that are being followed to elevate the ranking of the website’s ranking in the search engine is known as SEO. Search engine optimization is like a lifeline for online businesses. It is solely the responsibility of an SEO specialist to keep up to date with the new Google search and ranking algorithms. It is all about to increase the traffic on your website through SEO techniques.
Search engine optimization is not a single strategy or a single step that you can implement to magnify the ranking of your websites. Strategic depository of positioned keywords can generate revenue of million of dollars. You can use an infinite number of ways to uplift search engine optimization. Most important of them are:
- On-site Optimization
- Researching Keywords
- Building Backlinks
SpotLight On SEO Best Practices
Let’s look at the techniques that could be followed for ranking in SERP:
- Keyword Research For SEO
Start your writing with the keyword research. Make a list of keywords that you want to target. There are several tools available for this purpose include Google Adwords, Ubersuggest, Ahrefs, etc. Lastly, you can extract keywords in the “search related to” section when you scroll down the google page. Your targeted market matters a lot, so make sure to add your location and then search for keywords. Use your primary keyword in the page title, page URL, first paragraph, subheading, and meta title.
- On-site Optimization
Once you have searched your targeted keywords, the next step is to optimize your content through these keywords in an appropriate way. On-site optimization is further subcategorized in the following tasks:
- Title Tags
After keyword research, the next crucial on-page SEO factor is the title tag. It is like a gateway to your website. It displays on your tab and can be bookmarked. Always place your keyword in the title; it will work as a call to action.
- Meta Descriptions
Meta tags provide information about your page’s content. It appears in the search engine and gives a better understanding to the user what is your webpage all about. They no longer matter in the ranking. However, they encourage the audience to click on your page. For better results, write appealing meta descriptions of 150 to 160 characters.
- Image Alt Texts
Image alt attributes describe images. You can place keywords in image alt texts. It increases the web search and also makes your images to be searchable.
Sitemaps inform search engines about the overall layout of your site. You can submit your sitemap to Google and other search engines to make it searchable for them and help you in getting the pages indexed in the search engine database.
- Create URLs
URLs are the web addresses that display in several places like in the browser bar and between the title and description of the webpage. Keep your URL descriptive enough so that users can understand the webpage. Insert keywords in URLs, but don’t overuse them.
- High-Quality Content
Avoid long paragraphs because this distracts user attention. Use bullets and divide your content into paragraphs. Do not use a keyword twice in the same Line.
- Building Inbound/Outbound Links
Navigate your user through your website by effectively linking the web pages with each other. Along with you can also generate backlinks for your sites to make them searchable for the user and to drive traffic to your website. It will also help you in increasing your site’s worth in the eyes of Google.