How To Conduct Effective Keyword Research

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Keyword Research
Search Engine Journal

Keywords are the search terms that people use to search for their query by entering into the search engines. Keywords are used to analyze the search strategy and targeting the market. All the content present over websites revolves around the keywords and phrases that you want your site to rank for. We must know the words and phrases for which potential customers and clients are looking for. Keywords are essential to rank well in the SERP. 

Types of Keywords

Generally, keywords lie in three categories. Understanding of these keywords type is crucial for better search engine optimization. Have a look at the following breakdown: 

  • Head term keywords
  • Body keyword
  • Long-tail keywords

1. Head Term Keywords

These keywords are highly competitive and have frequent search volume. They are mostly single or two words in length. 

2. Body Keywords

They are more specific rather than head term keywords. Body keywords are mostly 2 to 3 words long. They have less competition than head term and their search volume decent as compared to the head term.

3. Long-Tail Keywords

Long-tail have the least search volume and usually are very specific. They are 4+ words long, having the least competition among all.

How To Do An Effective Keyword Research?

Brainstorm The Topics:

Make a bucket of the topics you want to search for and are related to your audience or business. Put yourself in the place of the audience and then think about the search terms that your target audience wants to search for. Think about your focused product and services and make a list of all the topics and subtopics that you want to add to your content.

Search them on Search Engines:

If you are unsure and ambiguous about the list of topics you have made, then there is no need to worry; just go to any search engine, i.e., Google and have a look at the related search terms. When you scroll down the Google results, you will see the “search related to” section; this can also spark the idea of your required keywords. 

Look For Head Term And Long Tail:

You should have a mix of head terms and long-tail keywords so that you can have a well-balanced search engine optimization. Since head-tail has high competition so you must have a win over long-tail keywords that you can afford.

Analyze Your competitors:

You must analyze your competitors, having an understanding of what your competitors are trying to rank for can help you to generate the list of your keywords. But also keep it in mind that it is not a hard and fast rule that what is important for your competitor is also important for you.

The Google Keyword Planner:

Once you have listed down your related search terms, you can use tools like Google AdWords keyword planner to have a quantitative analysis of your keyword research. You can know the search volume and traffic of your related search terms. You can use other tools in this regard e.g., Ubersuggest, Ahrefs, SEMrush, etc.

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