How do you stay visible as a company when a large number of posts are published on social media channels every day? The most important thing for companies is to know their own target audience. Which platforms are they on and which content type is preferred, do they prefer to watch videos or are affected by social influencers when making their purchase decision? Those who know their target group can create relevant and interesting content. Content should be useful for followers to facilitate interaction between followers and app development companies. We summarized what companies should pay particular attention to this year in the eight most important social media trends.
Social Commerce in 2020
Social media platforms have become an integral part of the e-commerce industry in recent years. Business pages on Facebook and Instagram offer direct product linking in posts and stories. Technologies continue to evolve and this has been working for years now.
Augmented Reality (AR) in 2020
AR is becoming more and more important in order to make the purchase decision for online shopping even easier for the user. There are already some AR features, such as Pokémon Go, Snapchat Filter and furniture can be projected directly into the living room via the IKEA app. In the coming year, further, the development will be carried out in order to further integrate AR into everyday life and not just to leave it at gimmicks.
Chatbots This Year
Some of you still have questions about how to manage all customer contacts on various platforms. Many companies have already recognized that customer service is changing. Chatbots are used for recurring questions and scenarios. And thanks to AI, they are learning more and more. At the turn of the year, companies should consider to what extent even a chatbot can simplify everyday work.
Offer Relevant Content
In order for users to deal with and interact with the content of companies, you have to offer them individual content. Posts like “Mark someone with M” still brings a lot of comments, but are completely without meaning and added value for both sides. Companies should spend more time on high-quality content rather than quantity.
Videos are one way of spreading good content. YouTube has been the second largest search engine in the world for several years, which reflects that videos make up a substantial part of the content. According to the Cisco study, videos will account for 82% of all online content by 2022. If companies haven’t started yet, you should definitely add it to your to-do list for next year. But also here it is important to keep the user in focus in order to create relevant content with added value.
It has also been proven that influencer marketing has worked for years. 80% of those responsible for marketing also see it that way. For consumers, reviews and authentic opinions about products are an important tool when making a purchase decision, so this trend continues. However, many companies are increasingly focusing on micro-influencers. They have set up a corresponding target group for their niche topic, which they can entertain with topic-related content.
It will be the same with future social media platforms. Target groups split up on different platforms. It is therefore no longer enough to only be present on the large platforms. It is important to know who your target group is. This enables companies to see exactly which platforms they should be active. If you have a younger target group, TikTok is one way to reach them. If leaders are the target group, you will be able to reach them on LinkedIn. Both platforms have rapidly gained users and will continue to play an important role in online marketing in 2020. It remains to be seen what platforms there will be in the coming year.
Organic reach is no longer sufficient
Companies will have noticed long ago that it is difficult to build up an organic reach. Social ads have increased significantly in recent years and are already part of it for users. Ads offer companies targeted and personalized targeting so that products and services are only shown to those who are interested. Because nothing disturbs online users more than advertisements that are not tailored to them.
Knowing your own target group exactly is the most important thing in order to be able to set up a good and successful content strategy. Platforms and content must be tailored to the target group so that users can identify and interact with them. This creates meaningful communication with an added value between the company and the target group.