The product description is the essence of digital marketing; it lets the user know why the product is worth purchasing. The main aim of any product description is to give an idea about features and benefits to potential customers. If you want your customers to move through the sales funnel, then writing a high-quality description is inevitable for you.
If you can blend the creativity with the core advantage of your product, then you can have a strong footing for grabbing sales. Most online consumers make decisions about buying a product based on product images. But the product description fills in the gap for convincing the customer to take any action for buying the product.
If your description is helping out the customer to solve their problem or giving way out in a certain situation, it could surely bring results and can help you to increase your sales conversion rate. In a recent survey, it was revealed that 20% of sales are not processed either due to the unavailability of description or if it is poorly written.
When shopping online, people tend to gravitate towards words, by reading the description, they make sure what benefit they can get out of it. So, you need to bear in mind that a bad description can turn away the potential sale to get processed, but if you already have a one, it’s never too late.
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Focus On Your Buyer
If you are writing a product description that by trying to address a wider audience, you are likely to write a description that will not resonate with anyone. It’s better to write your product description by defining the targeted audience. Make sure to address the audience personally; it will build a relationship between your brand and the audience.
They will more likely start trusting your brand may also come again to buy the product. While writing makes sure to add relevant words and avoid any phrases that can offend your audience. Try to add some humor in your content; it will make the user enjoy and will more likely to buy the product from you.
Make Benefits Tempting
While writing product descriptions mostly, we make a mistake by highlighting the features and specs in an exaggerating way. We get too much excited about the product features and our company that we forget what our user is looking for.
Instead of just writing those features, make sure to elaborate them by adding phrases that can truly benefit the user. Try to think out of the box and look for some ideas that can give some extra benefits to the user.
If you think that your product is awesome, it doesn’t mean it is awesome. While adding superlatives to the content to make it more beneficial for the user. If you claim that your product in advance, then you also need to prove your claim with statistics and facts.
So, it is good for you to think with a calm mind that either your product is worth that you should start exaggerating its features; otherwise, you can tone down your voice and quote a customer review to feel the user that other users are also getting befit out of it.
Lastly, writing product descriptions aren’t a child’s play; it needs a lot of consideration while crafting. Also, make sure to read the descriptions of your competitors. It will give you an idea about current market standards and ongoing trends.