Search Engine Optimization seems to be the most difficult process. Many people back-off at an early stage; they don’t realize that optimizing a site not only requires your efforts but along with that, it also requires patience. You might feel frustrated after exhausting all the possibilities and still couldn’t make it possible to rank your site on the first page of the search engine result page.
You start to believe that Google somehow hates your site, and that’s the reason for not gaining the ranking. If that happens with you frequently, then you’ve landed at the right place. In this post, we’ll take a deep dive to let you know the Smart Ways to rank your site in SERP.
- Identify the keywords that aren’t ranking in the SERP
- Analyze the pages ranking on those keywords
- List down their ranking factors
- Repeat the process on every keyword that isn’t ranking in the SERP
Identify the keywords that aren’t ranking in the SERP
Most of the search engine optimizers preach to use keywords with high search volume. Apparently, it seems to be a great way to grab a massive chunk of traffic towards your site. But the problem associated with high search volume keywords is that it has a lot of competition.
In this scenario, it becomes almost impossible to outrank existing sites that are ranking in the search engine result page. Therefore, try to target keywords with low search volume and SEO difficulty.
After you’ve identified the keywords that aren’t ranking in the SERP, now You’ll have a look at the density ration you’re using them in the content. Afterward, try to adjust more keywords to acquire the ranking naturally. You can also go for a link building strategy; you can place the keywords as anchor text to optimize those keywords for the sake of ranking.
Analyze the pages ranking on those keywords
It is the most crucial aspect; you need to analyze the existing pages ranking on those keywords. For this purpose, you need to examine their backlinks, the keyword density, inter-site linking strategy, and other aspects as well. It will let you know the areas where you lack.
It will also give you an overview of how they’ve crafted their textual content and the keyword placement as well. Many webmasters nowadays undermine the importance of keyword placement. But in its true essence, it is the most crucial aspect of on-site search engine optimization.
List down their Ranking Factors
After analyzing other webpages, now you’ll have to list down the factors that are helping them to rank in the search engine result page. It can be their keyword usage, backlinks, and other factors, as well. Now you’ve to work on the factors that you were missing previously.
Even if it requires to revisit your already crafted content, you need to make sure to edit the content accordingly. Search engine optimizers have a clear verdict that content is the king. If you have crafted a good content with the right promotional strategy, then there are plenty of chances to acquire the ranking in the search engine result page.
Lastly, you need to repeat the whole process for every other keyword for ranking high in the search engine result page. No doubt, it will require you to invest time and energy, but there isn’t any other option except for conducting a competitor watch.
One of my office mates always use to say; competitor watch is the key factor for ranking in the Search engine result page and to gain sales conversions if you are dealing with an e-commerce platform.