Are you in charge of promoting a business conference? If so, you must remember promoting a conference is quite different than promoting a product. Here are some strategies that will make your business conference one to remember.
Promoting a business conference can be difficult, but the trick is to handpick the best speakers who can connect with the audience and keep it professional. But that’s for later – the real question is how should you even start? The problem is that many people in the audience may not even know what you do or what you offer unless they see the right marketing materials.
The most important thing is that you need to make your event stand out in a sea of other conferences and events. You don’t want people to see your event and think, “Oh, that looks like something my boss would make me go to.” You want them to think, “That looks amazing! I need to be there.”
Pair up with industry influencers
One way to make your business conference more enticing is to team up with an industry influencer. This will give you more credibility and also help attract new attendees. If you can get a big name in your industry to speak at or endorse your event, do it!
Influencers have a loyal following, and pairing up with them can increase your audience multiple folds. It’ll also give you something new to post on social media and give you that much-needed online presence boost.
Give the attendees something to look forward to
When people are looking at whether or not to attend your business conference, they will want to know what’s in it for them. What are they going to learn? How is this going to help their career?
You need to be able to answer those questions and more in your marketing materials. If you can’t, you will have a hard time convincing people to come to your event. One way to do this is by featuring past attendees and what they thought of the conference. You can also post videos or blog posts about some of the topics you will cover.
Make sure you’re using social media
We can’t stress enough how important social media is for any marketing campaign, big or small. Social media is where all the people are these days, and if you aren’t using it for marketing, you’re missing out on a great deal of potential.
When it comes to promoting a business conference, social media is your best friend. You can use it to post updates about the event, share blog posts and articles about the topics to be discussed in the conference, and even run ads.
But remember to steer clear of long walls of text. Long prose only pushes readers away. Instead, use these small business flyer templates as thumbnails for social media posts. Eye-grabbing banners and posters stand out, and the readers will at least consider glancing at them.
Also, make sure you’re using the right hashtags so people can easily find your content. And don’t forget to post about it on your website and other marketing materials!
Record the whole thing on video
Never underestimate the power of video marketing. People are more likely to watch a video than read an article in today’s digital world. So why not take advantage of that?
If you can, record the entire conference and make it available to watch online. This will help promote your event to a broader audience and give people who couldn’t attend a chance to see what they missed.
You can also post short snippets of the event on your social media pages and your website to boost engagement. Just make sure you have permission from the speakers first!
Make catchy flyers to get the word out
There’s no denying that a well-designed flyer can be pretty effective. But make sure it’s catchy and attention-grabbing. Use bright colors and an eye-catching design. You don’t need to be a graphic designer to do that. Just use this nifty flyer maker and get your poster ready in minutes!
Don’t forget to include essential details like the time, venue, and contact details. You can also add in a one-liner describing what the event is all about. Including a QR code so people can easily find your website or social media pages is always a good idea.
You can go for printed flyers and put them up in high-traffic areas like outside business buildings or cafes. Or you can go the digital route and post them on your website or social media pages.
Some parting advice
You can use many marketing channels to get the word out about your upcoming business conference. But at the end of the day, it all comes down to making sure your event is actually worth attending.
So make sure you put together a great lineup of speakers, cover interesting topics, and offer something valuable to attendees. If you can do that, you’re well on your way to hosting a successful conference!