Step by Step guide of How to write a cover letter

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What is cover letter?

A cover letter, also known as a cover letter, motivation letter, motivational letter, or a letter of motivation is a letter of introduction attached to or accompanying another document such as a résumé or a CV.

How to write a cover letter?

So your cover letter, I want you to put just as much energy and focus into your cover letter as you do your CV, even if they do not read a cover letter initially when it comes further down the shifting process maybe they have got two interview slots left and five candidates they have shortlisted. At that stage they will absolutely go through the cover letter and use that to help them make their decision, so make it count. As it is known that sometimes your cover letter has great importance in your selection for a job. Therefore, you have to work hard on making your cover letter as much effective as possible. There are some important steps to follow for an effective cover letter.


  1.       Make your cover letter personal

So the first step is making it personal, I do not want you to send a cover letter that says dear sir, dear madam, to whom it may concern or dear hiring manager. You need to find out the person’s name, as we have social media, we have linked-in, we have Google, or the company probably has the website with a news page, or with an about section. Find out, even if you have to pick up the speakers to the receptionist, she might not give you the name, however just be aware as some companies have no-name policies. Do your absolute best to find out the name of the hiring manager.


  1.       Tell them why you picked them?

So step two firstly tells them what job you are applying for because a lot of companies will be recruiting more than one vacancy. And it is commonly noticed that people do this all the time when they send applications. So just make it really clear what position you are applying for. First of all, tell them why you picked them, do not talk about how fabulous you are, how relevant you are, this is where a lot of job seekers go wrong.

In my opinion, if you want an employer interested in you and really give you the time of day you need to make them feel like you are genuinely interested in them. You know just like; you meet a mutual friend in a restaurant or something get introduced to somebody and that person just talks to you about himself, constantly. How would you feel? You probably just want to get away from them as quickly as possible.

And probably feel quite negative towards them and might make an excuse and nip to the toilet or go and get something to eat, or something like ‘excuse me my phone is ringing’. You know in that social circumstances, that is how we feel as human beings when it comes to the face way to feel about somebody like that. Now your CV is exactly the same, you are building reports, you are building a relationship with somebody over a piece of paper and often the same behavior, and the same feelings can be associated with that as well.

So tell them firstly

Why them? Do not make an employer just feel like that you have just sent an application to a hundred people hoping something sticks. Even if you are doing that I have got lots of friends and family that are out of work, the moment I know it is tough out there, but still go to the effort making that person feel like they are the only person at the moment that you want to work for, even that is not the case 😊.

They probably know, but that is not the case. So in simple words, make them feel special. Do not do it by telling them that they seem like a professional company or they seem like an exciting company. Do not be using such words that everybody can see through that. Give them a real reason go on their website, read news pages did they do for life every year. Do they get involved with teenage cancer trust? Is that their national charity trust?

Do you have a relationship with that charity? Pick something, what would the three directors, what was their background? Did they all start as graduates? And built the business from nothing. Tell them something, like a real emotional attachment you have with them. Do not just say you have been going since 1990 and you seem like a really secure business or anything like that. Anyone can read a website, but you have to pick something genuine, if you want to make an impact, really make them feel special.


  1.       Tell them why they should pick you

So now you tell them why you pick them, you flatter them, you have to get their interest in you, you have get them on your side. Now you tell them, why they should pick you. this is really very important. Go back to work, go back to your personal. Look at the attributes that you said you wanted to promote about yourself. The thing that you wanted employers to perceive.

Tell them about this in a very concise and clear way. Do that while you are looking at job description, pick the top two or three things about that job description. And tell them how you can add value to the business. Do not tell you will add value to the business, tell them how, give them an example. And if want to just throw a little sneaky line from another great reference, you have got to back all of that up feel free.


  1.       Show passion

At this stage, you need to tell them how much you really want it. We all want to work with people, that we feel want to be there. Now if you are using your language, just change your language a bit even be something as simple as I would like the opportunity to discuss this application. Use the word ‘love’ instead of ‘like’. I would love the opportunity, as love often emerges as a much more emotive word. And will often open a lot more doors if you are in sales and you are trying to get a meeting with somebody.

Love is a much more powerful word than like, but however, you have to find the language that you feel comfortable with. Maybe you say something like, given the opportunity, I will live and breathe this role. Really make that person fell that goodness, this person really wants it. The amount of time that I have heard from people that they have said, you know

I have said you were not successful, unfortunately. And my client did not pick you and they might say oh I am really disappointed. I sometimes think that really! Because your cover letter did not suggest that you would be disappointed. Did not even feel like you were really that bothered. So if you really want it, tell them how much you really want it.


  1.       Show kindness

Just to finish your cover letter, this is a little story that the entire year was a couple of year. But about five years ago a gentleman applied to a job, at the end of his cover letter. Although it was a pretty good cover letter, at the end of his cover letter. It was written that I would just like to wish you all the best of this piece of recruitment. Something like, I think it might even have said so it was a year ago.

But maybe said something like. ‘I know recruiting is quite stressful. I really hope it is going as well as you had hoped, something like that’. It was amazing, he did not even know me and he was thinking about me. He was applying for the job and he is thinking about me and my feelings. And it was just amazing, that blew my mind. Really I just thought we all want to hire people that make our lives easier. That is a pleasure to be around and people that are considerate.

One line told me more about him and his character. And what was he like if he was part of my team than almost anything else in his application? So really think about that, and consider the above 5 steps, make them know how much you want it. Make sure that you remember to cut and paste it into the body of the email. So they are almost forced to read it rather than just an attachment.

Types of Cover letter

There are three main types of cover letters: the application cover letter, the prospecting cover letter. Short introductory emails (we call those “Non-Cover Letter Cover Letters”) alongside your resume are also considered to cover letters.

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